Sometimes, the most impactful campaigns are born from challenges. At Businesz Studio, we believe in transforming obstacles into opportunities, and our recent collaboration with CCBS Campus was the perfect testament to this mindset.
The Challenge: A Culinary Workshop with a Twist
When CCBS Campus in Kandy approached us with an idea for a unique workshop, they faced a major hurdle—how to market and execute a high-engagement culinary event on a limited budget. The goal? To fill a workshop featuring 12 varieties of pizza with at least 40 participants. The catch? A budget of just $30 for Meta ads.
The Strategy: Smart Marketing & Creative Execution
As a team of marketing strategists at Businesz Studio, we saw the potential and stepped in to craft a results-driven plan. Our approach included:
- Targeted Social Media Campaigns: Using the $30 budget strategically, we created highly engaging Meta ads tailored to aspiring culinary enthusiasts in Kandy.
- Content That Converts: We designed compelling promotional materials, including short-form video content and engaging social media posts to generate interest.
- Community Engagement: We leveraged CCBS Campus’s existing student network and encouraged word-of-mouth marketing.
The Execution: A Seamless Collaboration
With CCBS Campus providing the expertise and facilities, and Businesz Studio handling the marketing and outreach, we created an exciting campaign that resonated with the target audience. The CCBS team went all in—spreading the word, engaging with potential participants, and ensuring seamless event execution.
The Outcome: A Massive Success
The results exceeded all expectations:
- 65 registrations (surpassing the target of 40 participants)
- A profitable return of nearly 50,000 LKR
- High engagement on social media, expanding CCBS Campus’s brand visibility
The Win-Win Situation
This campaign was more than just a marketing success—it was a powerful example of collaboration and strategic execution.
- For CCBS Campus: Increased brand credibility, student engagement, and a profitable event.
- For Businesz Studio: A proven case study in high-impact marketing with a minimal budget, showcasing our ability to drive results through digital marketing strategies.
The Takeaway
This success story proves that with creativity, teamwork, and data-driven marketing strategies, even a small budget can create a big impact. At Businesz Studio, we specialize in turning challenges into growth opportunities. Whether it’s a workshop, brand launch, or campaign, we’re here to help businesses scale with the right marketing strategies.
💡 Want to create a high-impact marketing campaign for your business? Let’s collaborate and turn your ideas into success stories.